The success of a telemarketing campaign depends on the target audience (the database), telemarketers’ skills and the system.

Marcom lead generation services is one of the key B2B marketing tools that considerable number of Saudi well known companies have benefited from
The methodology:

Marcom telemarketing experts understand customer requirements and help them to build relevant offers, choose the right audience and mix it with direct marketing campaign if required. Marcom customers will interview the telemarketers and train them about there product and offer details in order to build a quick knowledge base that will be used during the telemarketing to answer respondents queries, testing phases and role plays will be conducted to insure the team readiness before they go live.

Generated leads will be forwarded to the customer on daily bases in electronic format showing the full details of the communication that toke place with the potential customer

Call center service sourcing

Marcom has a modern call center equipped by Cisco technology and Microsoft CRM software, the agents are both females and males, bilingual and representing different nationalities, they are chosen carefully and they are high qualified, The call center services include:

• Lead Generation
• Inbound response handling
• Outbound communications
• Data collection/update
• General and customer satisfaction surveys

Loyalty program design and management