Data management is the cornerstone of effective direct marketing. Without it, you really can't communicate one-on-one with your customers and prospects.

As an integral part of our broader services, we provide our clients with complete data management solutions, including:

	Data Entry & Processing
	Data Base Management
	Copy Editing & Content Developing
	Database Validation & Verification

Marcom provides complete data base management solutions to various industries. The company takes pride in providing the best possible solutions to its clients with utmost precision and confidentiality.

Case Study
Marcom worked with a market research company to develop a customer base on behalf of their client.

	Data entry and data processing was carried out.
	Image storage and archiving was done
	Database design/development/implementation was carried out
	Personalization, mail merge and laser printing along with mailing and dispatch was done thereafter for their first campaign.

Marcom Data Base segmentation
Knowing the right segment for your offering require a strong, segmented and up-to-date customer contact data base, such database will enable you to:

	Chose the proper channel: mail, fax, SMS, and email
	Access to a comprehensive B2B,B2C database
	Chose between bulk and personalized communication
	Build promotional campaign mailings
	Conduct new product/service launches
	Carry out event driven mailings & invitations
	Build loyalty programs
	Cross-selling and Up-selling of products & services
	Launch awareness campaigns & educational mailings
	We also provide Database building & logistics that include
	Data sourcing to grow your customer base
	Data profiling & segmentation

Data Base Size
Marcom owns the best B2B database that includes opt-in top Saudi personals, private & government organizations and decision makers business contact.

Marcom Database is well segmented where companies are classified by its industry type, its size and its geography. The business contacts are segmented by the contact type (position), gender, nationality and age.

Marcom dedicated database team works continuously to keep Marcom Database up-to-date, increasing its size and enriching its contents.