There are two main definitional characteristics which distinguish it from other types of marketing. The first is that it attempts to send its messages directly to your target market, without the use of intervening media. This involves commercial communication (direct mail, e-mail, fax, SMS and telemarketing) with consumers or businesses unsolicited.

The second characteristic is that it is focused on driving purchases that can be attributed to a specific "call-to-action." This aspect of direct marketing involves an emphasis on trackable, measurable positive responses from consumers regardless of medium.

Marcom offers customized targeted direct marketing campaign through the following means:

Direct mail:
Direct Mail is one of the most effective marketing tools for generating new businesses, or communicating to your existing clients, for your company without having to worry about size limitation or attaching a other materials such as sample or coupons.

Call center:
We are a new breed of contact call centre providing inbound and outbound services for small to large sized businesses, our business is your business, and we pride our team in building relationships with your business and with your customers or clients through telemarketing campaigns.

Our call center provides the following solutions for your business:

	Lead generation
	Telephone Sales
	Appointment setting
	Telephone based research
	Inbound customer care or advice line
	Order processing
	Help desk

Fax shots:
even with today�s technology and the ever changing world (e), this is still a customary method of delivering messages especially for the VVIPs and upper management as faxes are considered to be an official document; it has to reach the intended person by winding up on the desk or by hand. Often used for offers & informative shots targeting businesses, individuals and government officials across Saudi Arabia which are segmented in accordance to your needs.�

SMS
Text SMS Mobile Cell Phone is a low cost & effective way for your business to advertise. We at Marcom provide a comprehensive management and execution functionality for the broadcast of your content to opt-in subscribers cell phones.